Professional History
WEB PRODUCTION LEAD
MARKETSOURCE- CONTRACTOR FOR IBM
DURHAM, NC
Jan 2007- Present
- Enhance and maintain enterprise applications on IBM's WSE platform using variations of LotusScript, HTML and Javascript
- Discusses customer requirements for Web workflow solutions with IBM Worldwide Client teams and qualify them for application development and deployment
- Translates customer requirements into work items for new and ongoing projects
- Manage workload and project timeline from resource and requirement perspectives
- Refines solution through regular interactions with Client teams, and extended global team members to fine tune and complete a solution that meets customer needs
- Helps in quality assurance testing on solution deliverables to ensure successful launch
- Worked with worldwide team to deploy new strategic platforms that are used worldwide for all of ibm.com's server and storage sales
- Implemented and tested client and development teams' requirements for future application deployments
MARKETING ADMINISTRATOR
SINCLAIR INSTITUTE
CHAPEL HILL, NC
AUGUST 2005- PRESENT
- Increase sales and strengthen branding through creating appropriate copy for main website and weblogs
- Create, maintain, update, and optimize HTML, CSS, and Javascript using Dreamweaver
- Responsible for adding all new products, copy and metadata every month to both the web and the AS400 (for print catalog) including manipulation of images using Adobe Photoshop, Adobe Illustrator and Imageready
- Maintain and update cross-sale items on all product pages based on sales for the month
- Strengthen internal and external search by refining search terms and landing pages
- SEO development through addition of metatags, and refinement of copy for keyword density, to all web pages
- Coordinate the release of online (RichFX) and print (Quark and Filemaker Pro) catalogs including QA and QC
- Doubled monthly revenue from the development and utilization of affiliate program
REGIONAL SALES AND MARKETING MANAGER
RENTAL VENTURES INC.
CARRBORO, NC
SEPTEMBER 2003- AUGUST 2005
- Part of a three person team helping to define and develop the vision of Rental Ventures
- Cultivated and managed over 1500 property management firms in 10 cities across the US
- Grassroots research and customer outreach through cold-calling, mail, fax and email campaigns
- Effectively defined, budgeted, and implemented new marketing strategies using traditional and non-traditional forms of advertising
- Assisted in the development of the company’s human resource guidelines
- Played a major role in the development of our prospectus for the sale of stock to potential investors
Education
Guilford College, Greensboro
GPA: 3.0
Bachelor's of Science in Political Science
Double major: Political Science/English
- Obtained a merit based scholarship which required a 3.0 GPA or above for tenure
- Participated in a semester abroad program in Oxford, England in order to study literature and politics
